Enabling the World’s Best Travel Experiences
El Camino Travel empowers women to travel confidently through community travel memberships and curated trips to magical destinations.
The Problem
Trip planning is a highly manual process
El Camino came to us with high aspirations - build a scalable tech platform that provides high value, quality experiences to consumers. They wanted to remove the friction between their in-country trip hosts and travelers while modernizing a very human-intensive and logistics heavy process.
We worked with El Camino to simplify their checkout flow and build out dashboards for trip leaders and participants. We then helped them find, hire, and onboard their new lead engineer to begin building out their in-house team.
The Solution
Streamlined Checkout and Traveler Dashboards
El Camino Project Outcomes
+ GROWTH PREP
We worked with El Camino to modernize their approach to the product process. El Camino's team was able to take their expertise of prioritizing amazing offline experiences and turn it into a framework to prioritize excellent online experiences. This helped affirm their platform as a scalable tech solution, and they were able to become effective managers of a technical process.
+ DEVELOPMENT
We were aggressively focused on working iteratively to quickly launch a custom checkout flow and traveler dashboard. This process would allow El Camino to reduce external dependencies and own their traveler’s accounts and data within a custom database. Our successful achievement of these goals laid a strong foundation for positive customer experience and further development.
+ HIRING
After helping them write their 15-month roadmap, we helped El Camino interview and hire their lead engineer. We then trained their technical team on the product process we’d put in place to ensure a smooth transition and continued growth.
Specialties
Product Manager
Tech Lead
Software Engineer
UX Designer
Project Successes
Built an investable product roadmap
Implemented a scalable product process
Launched a new checkout flow in time for their highest 48 hour sales period ever
Built a trip coordinator dashboard for improved customer experience
Timeline
7 Months
[ThinkNimble’s] clear way of communicating with non-technical founders was huge.
Talking to Neil was just so clear. He was saying what was on my mind. “We want you to understand everything happening. We want you to be able to speak the language. We don't want anything to be a mystery, you should know what's happening.” That was huge for me.
[With ThinkNimble] we launched this new version of our checkout flow within five weeks of the discovery process. That was pretty impressive. That's been huge for us. We're moving. We're moving quite quickly.
Katalina Mayorga, CEO of El Camino Travel