A Gamified Microdonation Platform
Changeroots’ mission is to create an engaged donor base motivated to end toxic partisanship and elect public leaders who represent the needs of their community and pass resilient solutions to our most dire challenges. They believe by mobilizing microdonations and removing bias from the political conversation, they can accelerate this reality.
The Problem
Changeroots was looking to build an app to create a new class of political donors
Changeroots approached us with a bold and unique idea. They wanted to build an app that empowers politicians to rise above toxic partisanship, and they wanted a technical partner to help make that happen. We were so inspired by their vision, we knew we had to work on it.
The Solution
Build a gamified microdonation platform
ChangeRoots wanted a fun, gamified user experience that allowed users to see their politician's political statements on a daily feed, like a curated twitter. By tapping Keep It Up on a statement, users donate a minimum of $0.25 to that politician as a reward.
The Impact
9000+ Total Pledges
77% Monthly Growth
“I love the ThinkNimble team as people, and professionally, they exceeded all my expectations. We philosophically align on how to build a mission first for-profit startup, a requirement for me. They became our friends, strategic advisor, CTO and product manager as well as highly competent front-end and back-end engineers. ThinkNimble is more than a dev shop, they catalyzed ChangeRoots into a successful product.”
— Jake Sandler, Founder and CEO of Changeroots