When to launch your product

Pause for a moment and visualize your product launch day.

Yes, that moment you’ve been building towards. The scariest day of your founder journey. The day you finally launch your product into the world for real users to use.

That day you’ve worked so hard to reach…

You’ll be releasing the worst version of your tech that you’ll ever produce.

Come again?

This isn’t our way of saying your tech sucks, this is our way of saying, your tech will only get better from here.

Software development is an ongoing process

Technology is an ongoing process. The moment you release your product to real users is the moment you begin collecting feedback from those users about:

• how they use the product

• what they like

• what they wish was different

• what they’re missing

• and so on and so on

And that 👆🏼 is often the hardest pill for founders to swallow, because it is hard to bring others into your creative process. The way you perfectly designed that one thing… might actually be completely contrary to the way your users would use it. Users will have opinions and will change the course of your plans. But that is precisely the kind of change you want to incorporate. In fact,

The sooner you can get people to 💩 on your idea, the better.

Feedback makes your product better

You build your app so people will use it, right? User feedback lets you know what those very users want to be able to do (kind of a product-market fit magic trick, if you ask us 🪄). So the sooner you start hearing from users about what they like and don’t like about your product, the sooner you can iterate and build a better product.

So if we know (1) Your tech is the worst it’ll ever be the first day you launch it (no matter how long it takes you to launch it) AND (2) the sooner you can get people to 💩 on your idea, the better… When should you launch your product?

As soon as possible.

Launch your product as soon as possible

Once you have something for users to test, get it in their hands and start getting feedback. Then do something with that feedback. Launch an update the next week. And carry on like this, incorporating positive changes week over week and month over month.

There is a real fear in launching. We’ve seen it. We’ve felt it. And we’re calling it out so that we can remove fear of feedback from our dev practices.

Don’t fear user feedback. Chase it.

Don’t gatekeep from real users. Usher them in.

Build better products

As you incorporate feedback cycles into your product development, you will build a better than you could have dreamt.

👉🏼 Launch as soon as possible.

👉🏼 Listen to your users.

👉🏼 Incorporate their feedback.

👉🏼 Build better products.

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If you are ready for a technical partner who will teach you to become a confident tech leader who understands your customers and builds better solutions, it may be time for us to meet. Contact us and we’ll schedule a call to see how we can help.